Present in 20 countries, the Dutch company CM.com has arrived in Brazil this year to offer connections through different channels between companies and consumers. Valued at US$ 780 million and listed on the Euronex Amsterdam, the company has been operating in its headquarter in the city of São Paulo.
CM.com helps consumers to take decisions from the moment they acquire the product to aftersales. It happens due to automated, integrated, and personalized communication through different messaging channels – such as SMS, WhatsApp Business, Twitter, Telegram, Instagram and Facebook Messenger.
According to the international general manager, Hodny Benazzi, Latin America is strategic to the company. Besides, according to him, Brazil is known as one of most engaged countries in social media in the world.
“As consumers are increasingly using digital channels, it is strategic for brands to use them assertively to interact with their customers and build, through these exchanges, an automated and humanized journey. A survey carried out by Facebook in 2019 and in several countries showed that two in three people communicate with brands via online messaging. And, in Brazil, 72% of those who responded to the survey said they plan to increase their purchases on e-commerce. In each customer interaction, the data becomes more complete and the messages more assertive and personalized”, explains CM.com Country Manager in Brazil, Ronald Bragarbyk.
A survey carried out by Juniper Research consulting showed that sales made through message channels involving chatbots and voice assistants will grow seven times by 2025. The projection for this market, which is currently estimated at US$ 41 billion, will reach US$ 290 billion in the next few years.
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